Video & Professional Photos: The Unsung Heroes of Faster, Better Home Sales
- Taylor Kraenzel
- Jan 28
- 3 min read
You don’t have to be in real estate long to learn one hard truth: online first impressions define the speed and success of a home sale. Today’s buyers almost always start their search online, and the visuals you use determine whether they pause, explore, and act, or just scroll right past.
Why Great Photos Still Matter
Before a buyer schedules a showing, they’ve already made a decision based on what they saw on their screen.
Studies consistently show that homes with high-quality images sell significantly faster than those without. In fact:
Listings with professional photos sell about 32% faster than listings with average or low-quality images.
That can mean dropping average time on market from over 120 days to under 90 days just by showing the home in its best light.
And homes with pro photos often command higher prices, sometimes thousands more than similar listings with low quality shots.
Beyond speed, quality visuals pull buyers into your listing. Listings with good photos get around 61% more views online, which naturally leads to more showings and more offers.
Why? Because most buyers begin their search online. 93% start there before ever stepping foot in a home, and 87% say photos are the most useful part of a listing.
In other words: if buyers don’t connect with the visuals, they’re less likely to take the next step.
Video: The Game-Changer You Can’t Ignore
Photos are the foundation, video is the accelerator.
Video dramatically amplifies buyer interest because it does what photos can’t: it shows the flow, the space, and the feel of a home in a way static images never fully capture.
The numbers here are hard to ignore:
Listings with video receive up to 403% more inquiries than listings without.
Homes with video walk-throughs often sell up to 30–31% faster than those without.
And 73% of sellers say they’re more likely to list their home with an agent who incorporates video in the marketing plan.
That’s not just interest, that’s serious buyer engagement. When a buyer watches a walk-through video, they’re deciding faster, asking fewer basic questions, and often scheduling showings sooner because they can already “feel” the space before they arrive.
This dynamic is even more true when you add aerial shots, 3D walk-throughs, and virtual tours, visuals that give buyers perspective they simply can’t get from photos alone.
What This Means for Sellers & Agents
Here’s the bottom line: professional visuals aren’t just vanity, they’re strategic tools.
A great listing photo gets buyers in the door.A great listing video gets them to the offer table. Both combined create momentum that pushes a home to sell faster and, often, for more money.
And in a crowded marketplace where buyers are scrolling through tons of listings, you don’t get a second chance at a first impression.
Real Results
Let’s break down what this actually looks like in real terms:
Faster sales: 30–32% fewer days on market just from better visuals.
More attention: 118% more views and up to 403% more inquiries with video.
Higher value: Professional photos can lead to thousands more in final sale price.
Now imagine layering your brand on top of that, consistent, high-quality media that not only sells homes but also shows buyers and future sellers who you are as a real estate professional.
That’s where the real magic happens.
Final Thought
A picture may be worth a thousand words, but in real estate, the right picture and the right video are worth days off the market and thousands in your pocket.
If you’re committed to giving your listings the best chance to perform, and to building a reputation that attracts clients long after the sale, investing in quality visuals is essential.
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